Our company has worked on multiple cross-border projects such as overseas e-commerce platforms and overseas pet social apps, and is familiar with the compliance requirements and technical adaptation of overseas websites. For this website development, the technology stack used front-end Vue+Element UI. Vue ensures responsive layout of the website and can be displayed normally on computers, phones, and tablets, while Element UI can improve front-end development efficiency; The backend uses Java, which has good stability and can support a large number of concurrent orders. It is also convenient to interface with various overseas interfaces; The core functions are divided into five parts: firstly, multi language switching, supporting three languages: English, French, and German, and automatically recommending corresponding languages based on the user's location; The second is multi currency payment, which is integrated with PayPal, Stripe, and local credit card payments, supports settlement in US dollars, euros, and pounds, and automatically converts according to real-time exchange rates; The third is overseas logistics docking, connecting with DHL, FedEx, and local postal services, allowing users to view logistics progress in real-time after placing an order; The fourth is customer data management, which collects users' email and purchase records, and supports pushing personalized discounts to different users; The fifth is AI recommendation, which automatically recommends similar styles of clothing based on users' browsing and purchasing records. We have also used similar AI recommendation technology in our previous overseas e-commerce platforms, which can improve users' order rates.

After the launch of this website, customers not only no longer have to pay high platform commissions, but also have accumulated more than 5000 self owned customers. Through email push promotions, the repurchase rate has increased by 25% compared to when on third-party platforms. In fact, the core of building an independent overseas e-commerce website is to help customers take the initiative and build their own brand, rather than relying on the platform. In the future, this website will also add an "AI virtual fitting" function, where users can upload their height and weight to see the effect of the clothing on the upper body. This is also the trend of cross-border clothing e-commerce now. The image recognition technology we accumulated when developing an AI intelligent warehouse management system can be used here. As long as the customer can clearly articulate their target market and business needs, we can create an independent website that is suitable for overseas scenarios.