What are the main functions of customized development for food delivery mini programs?

Developing food delivery mini programs is generally aimed at transitioning from "working for the platform" to "starting one's own business". It is an important investment in the future of the brand, customer relationships, and profit margins. It is not intended to completely replace third-party platforms, but to complement them (platforms are used for attracting new customers, mini programs are used for sedimentation and repurchase), and build a healthier and more risk resistant business model. Let's take a look at its main content:

1、 Classification function

The classification functions of the food delivery mini program include online ordering, food delivery, group buying discounts, food recommendations, etc.

1. Online ordering: mainly refers to the process in which customers place orders in the food delivery mini program and the merchant delivers the dishes to the customers.

2. Takeout delivery: This feature is mainly designed to meet the needs of users, allowing them to enjoy home delivery services after placing an order.

3. Group buying discounts: mainly refer to merchants posting discounted products through third-party food delivery platforms such as Meituan, and users can choose corresponding group buying orders to purchase.

4. Food recommendation: This function refers to businesses providing customers with some delicious food, and users can choose the corresponding dishes to place orders.

5. Online payment: It mainly refers to customers placing orders online, and the merchant will transfer the payment to the customer according to the corresponding payment method.

2、 Shopping cart

When we browse the food delivery mini program, we will find a feature called shopping cart. Of course, for food delivery mini programs, shopping carts are also an essential feature. Below is an introduction to the basic functions of the food delivery mini program shopping cart.

1.When ordering takeout, the system will automatically calculate the items and quantities that the user wants to choose based on the items and quantities selected, and then add the items to the shopping cart automatically.

2.When users have other needs, they can directly select the category of the ordered goods and add them by clicking on the corresponding category when adding meals.

3. After the user places an order, they can directly select other products from the shopping cart to purchase. The system will automatically calculate whether the newly purchased products are consistent with the ordered products. If they are not consistent, it will be assumed that the products are not consistent and automatically jump to the next transaction order.

3、 Coupon

Coupons are one of the core functions in food delivery mini programs. A simple coupon can effectively stimulate users' consumption desire and occupy a very important position in consumers' minds. Therefore, businesses must take it seriously. If coupons are not used reasonably, it will be difficult to stand out in fierce competition and even suffer heavy losses.

There are several types of coupons:

1. Store discounts can quickly increase store awareness and exposure, especially for new stores, which is an important factor in attracting customers to consume.

2. Discount Promotion: Merchants will have corresponding discount activities when customizing and developing takeaway mini programs. Through these activities, different types of coupons will be sent to users, which can effectively stimulate consumers' desire to consume and thus increase store sales volume

4、 Evaluation system

If consumers are not satisfied with the service and quality of the merchant, they can provide feedback through the evaluation system on the mini program, and the merchant can also improve the service based on consumer feedback.

Customized development of food delivery mini programs is not an easy task, and many details need to be considered during the development process. For merchants, customized development of food delivery mini programs needs to meet the functional requirements of merchants entering the food delivery platform, order management, membership system, etc; For consumers, customized development of food delivery mini programs should also meet the needs of convenient ordering, convenient payment, coupons, and other requirements.

At the same time, after the customized development of the food delivery mini program is completed, it is necessary to provide supporting services, such as details such as the attire of logistics and delivery personnel, in order to enable the food delivery mini program to truly perform its intended functions.