R&D

Developing mini programs or apps? Which one have you chosen?

24 mins | August 09, 2025

It has been several years since WeChat mini programs met with users, so what is the difference between mini programs and apps now?

What is a mini program

Mini program is a mobile application that can be used without downloading, installing, or uninstalling. Just scan the QR code or search, and you can use it immediately.

What is an app

APP refers to third-party applications for smartphones. Refers to third-party applications on mobile devices (including tablets, phones, and other mobile devices).

What are the advantages and disadvantages of mini programs compared to apps?

Mini program: WeChat has restrictions on the functionality of mini programs and can only implement some of the functions of the app.

APP: APP can meet the high demands of users in terms of interaction, visual experience, and other aspects.

2. Targeting groups

Mini program: Targeting all WeChat users, with over one billion monthly active users.

APP: Targeting all smartphone users and a wider user base.

3. Download and Install

Mini program: Use the mini program through QR code or search for its name, as well as WeChat group or friend sharing.

APP: Download and install through app stores and other platforms, which consumes a lot of memory.

4. Development cycle

Mini program: Short development cycle and low cost.

APP: The cost is relatively high, and the development cycle is generally 1-3 months.

5. Message push

Mini program: can only reply to template messages and is not allowed to actively send advertisements to users.

APP: Frequent useless advertisement push, harassing users and causing unnecessary trouble.

WeChat mini programs and apps each have their own advantages.

WeChat mini programs require less time and capital investment, which can meet the needs of some start-up teams. The APP can meet some complex products and is suitable for mature companies.

Whether you want to create mini programs or develop apps, you need to find a reliable development company.

If you happen to be in a traditional company and want to develop your own mini program, please feel free to contact us.

Frequently asked questions

I want to develop software. How much will it cost?

Software development costs vary depending on several factors, such as:

the scale of your application idea (e.g., a simple two-page website or enterprise-level software solutions);
required innovations (whether it needs extra research, inventions, or uses a well-known tech stack);
the software development company’s experience in tech and project management;
software outsourcing rates.

Every idea is unique, and various factors affect its cost. That’s why we recommend contacting us for initial consulting and free analysis and estimation.

How much time will it take for you to make my app?

3 key parameters influence the software development timeline:

application complexity and scope (more complicated products take longer to develop);
quality requirements (higher standards demand more testing and extended timelines);
interdependencies between features (some functionalities may block others, limiting the ability to speed up even with more resources).

These factors are thoroughly considered when providing estimates for custom product development projects.

How do you guarantee product quality?

MiraCloud uses best practices in project management and software development, from initial consulting to technical tools and QA processes. Our professional QA engineers ensure quality. Additionally, MiraCloud guarantees the solutions developed and tested by our specialists.

What methodologies do you use in your work?

We primarily use Agile methodologies—Scrum and Kanban—proven effective in managing software projects. These approaches allow our Clients to stay actively involved in product development, remain updated on progress, and provide feedback at any stage.

What happens after you finish my app?

After the application is released, we offer support and maintenance services. The specific terms and conditions are outlined in an additional Statement of Work. We also provide training and knowledge transfer for internal teams. MiraCloud focuses on building long-term relationships by offering ongoing consulting and management services.