Why are small and medium-sized enterprises enthusiastic about mini program development

With the development of the Internet industry, the development and application of small programs have been widely used in recent years. Some small and medium-sized enterprises regard small program development as a major research project. The emergence of small programs mainly reflects the development demands of large Internet platforms to go deep into vertical fields. Through small programs, more industry resources of small and medium-sized enterprises are gathered, so as to further consolidate their own ecological environment and provide users with one-stop solutions. The main reasons why many small and medium-sized enterprises pay attention to mini programs are as follows:

1、 Mini programs can share a large amount of platform traffic

When the "pattern" of the consumer Internet has been set, the cost of obtaining traffic is rising. For the vast number of small, medium-sized and micro enterprises, small programs are undoubtedly an important opportunity to obtain traffic at a low cost. When small applications are launched on various platforms, they will inevitably bring a large number of traffic dividends.

2、 The mini program business model is clear and centralized

The characteristic of mini programs is "small and beautiful". "Small" refers to the strict size requirements of mini programs, and the overall loading of the program has almost no delay, which will significantly improve the user experience. 'Beauty' refers to functionality that is centralized and practical, allowing users to get straight to the point and use it conveniently and directly.

3、 Low cost of mini program development

Compared to apps, the development cost of mini programs is relatively low, and while the development cost is low, the maintenance and upgrade costs are also relatively low, which also reduces the burden on small and medium-sized enterprises. Generally speaking, the difficulty of maintaining and upgrading mini programs is relatively low, and a small team of about two people can usually complete it.