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Tailored catering system engine, driving your brand to accelerateforward! Empower business with technology and make it within reach!
Business сhallenge
In the era of the experience economy, the core value of the BBC lies in the sense of storytelling, warmth, and unique memories it provides. However, traditional management models are stifling this uniqueness and triggering a new growth crisis:
1. "Black Box Experience": The service process fails to create memorable touchpoints
From guest booking to check-out, their interactions with dining and activities are fragmented and silent. The owner doesn’t know which hometown dish impressed the guest or which evening’s welcome tea and pastries received praise. The lack of data on "highlights" makes it impossible to replicate and share the best experiences, leaving service improvements directionless.
2. Employees become "information hubs," not "experience reviewers."
The boss or manager is deeply engaged in responding to repetitive dining inquiries ("What are the signature dishes?" "Can we customize dinner?"), recording dietary restrictions mentioned by customers verbally, and shuttling between the front desk and kitchen to relay information. Core staff are trapped in trivial communication, unable to step away and create more valuable personalized interactions.
3. The value of catering is "hidden," making it difficult to break through income ceilings
Catering is merely regarded as an ancillary service, with its independent value remaining untapped. Due to the opaque experience process and intangible outcomes, exquisite dining offerings struggle to be effectively showcased on OTA platforms and social media, failing to attract non-guest local customers and resulting in a singular revenue stream.
4. The Challenge of Standardized Management for Non-Standard Services
The charm of BBC lies in its "non-standardized" personalized services, such as seasonal limited dishes, private chef reservations, and cooking experience classes. However, these services rely on manual recording and communication, making them prone to errors and difficult to manage at scale, which constrains the expansion of specialty offerings.
5. The Disconnect Between Storytelling and Marketing
You possess a compelling brand story, the traceability of ingredients, and the craftsmanship of your head chef, yet these elements remain trapped in the owner's mind or scattered across documents. They cannot be automatically and ingeniously transformed into marketing materials and seamlessly integrated into the guest journey—from booking and check-in to post-stay interactions.
Core Dilemma: Core competitiveness (personalized experiences and storytelling) is being eroded and buried due to outdated management practices, failing to effectively translate into brand assets and growth drivers
Our solution
Our BBC Butler System is a scenario-based operational platform centered on "experience data," designed to amplify service value and liberate core human resources. We not only address efficiency issues but also strive to transform your unique services into shareable and appreciable brand assets.
How to Break the Stalemate:
1. Build an "Experience Dashboard" to make service value visible
Solution: The system automatically captures service touchpoints (such as guests' requests for additional dishes, active positive reviews on social media, or photos from cooking activities) and aggregates them to generate a visualized "Guest Experience Map" and "Service Hotspot Rankings.".
Value: You can clearly identify which secret braised pork belly dish leads to 70% of guests actively recommending it, and which butler's welcoming service receives the most positive feedback. This transforms service optimization from "guesswork" to "data-driven.".
2. Deploy "Scenario Automation" to free the boss from communication tasks
Proposal:
Smart Q&A Bot: Embedded on the official website/weChat, it automatically answers frequent inquiries about the menu, customization, allergens, and more, facilitating pre-booking screening.
Service Process Automation: When guests check in, the system automatically pushes corresponding welcome drink vouchers, specialty dinner introductions, and reservation links based on their booking information (e.g., honeymoon or family vacation), achieving silent and precise service guidance.
Value: Free the boss from the role of "Chief Customer Officer," allowing them more time to engage in meaningful conversations with guests and foster genuine emotional connections.
3. Build a "Catering Attraction Engine" to stimulate the local consumer market
Proposal: Independent "Foodie Space" Mini Program
Create a beautifully designed online portal for your catering services, showcasing story-driven dishes, chef introductions, and diner reviews.
Local Life Traffic-Driving Features:
Offer "Afternoon Tea Tasting Coupons" and "Weekend Chef Customized Meals" tailored for local audiences, driving precise traffic through geolocation and social sharing.
Value: Transform your restaurant from a supporting department into an independently attractive profit center, expanding revenue streams.
4. "Service Productization" Toolbox: Simplifying the Management of Personalized Services
Solution: The system provides standardized templates, enabling you to effortlessly create, set prices, define rules, and manage online reservations for non-standard services such as "private chef reservations," "backyard BBQ," and "solar term tea gatherings," just like listing products.
Value: Standardize and scale the management of unique, high-margin personalized services, reducing operational complexity while enhancing service capacity.
5. Seamless integration of content and process, automatically narrating brand stories
Solution: The system features a built-in "Story Library," where you can upload brand stories, ingredient traceability videos, chef's diaries, and other content. These materials can be automatically pushed to guests via channels like WeChat based on scenarios (e.g., after guests confirm reservations or before dining).
Value: At pivotal moments of service, enhance experiential value and customer spending through storytelling, naturally transforming brand essence into marketing content to encourage organic word-of-mouth promotion by guests.
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