Say goodbye to tedious manual operations and fragmented management experience
Business сhallenge
BBC operators play a dual role as both "hotel owners" and "restaurant managers", facing more complex and intertwined challenges than traditional hotels or restaurants
1. Dual business management, fragmented processes:
Room management (booking, check-in, check-out) and catering management (breakfast/afternoon tea/dinner booking, meal preparation, billing) typically use two separate systems or rely entirely on manual methods (such as paper forms, Excel spreadsheets), resulting in data isolation and low efficiency.
2. Difficulty seamlessly connecting guest experiences:
The dining preferences of guests (such as taboos and meal times) cannot be synchronized from the reservation system to the kitchen, requiring repeated communication and prone to errors. Provide personalized services that affect customer satisfaction.
The separate settlement of meal and room fees is cumbersome and cannot provide a "one-stop" consumption experience.
3. High precision requirements for inventory management, but outdated tools:
Food inventory serves both in-house guests and potential external customers, making consumption forecasting difficult. Manual bookkeeping can easily lead to food waste or temporary shortages, directly affecting catering services and cost control.
4. Basic deficiencies in marketing and customer relationship management (CRM):
It is difficult to systematically record guests' dining preferences and consumption habits. After the guest leaves the hotel, they immediately go missing and lack effective channels (such as WeChat and email) for secondary marketing (such as promoting special dinner packages and holiday activities), which limits the repurchase rate and word-of-mouth dissemination.
5. High labor costs and low efficiency:
Owners/store managers need to spend a lot of time on cross departmental communication and coordination, manual reconciliation, and statistical reporting, rather than focusing on improving service quality and customer experience, which can be physically and mentally exhausting.
Our solution
1. Integrated business and finance, seamless process integration
Unified booking and accounting: When guests book a room, they can simultaneously choose breakfast, dinner, or special dining packages (such as Lang Double Dinner). All expenses (room fee+meal fee) are automatically merged into the same bill, supporting one-time settlement upon check-out, greatly simplifying the process.
Automatic linkage: Once there is a new check-in or dining reservation, the system will automatically generate a dining reservation and notify the kitchen to prepare, avoiding omissions or repeated communication.
2. 360 degree view centered around the customer.
Customer preference profile: The system automatically creates a profile for each customer, recording their dietary taboos (such as vegetarianism, not eating cilantro), preferred dishes, dining habits, etc. The next time the guest makes a reservation or arrives at the hotel, the system will automatically prompt and assist in providing a "surprise style" personalized service.
Enhanced experience: Guests feel valued and remembered, greatly increasing satisfaction and loyalty.
3. Accurate intelligent inventory management
Related booking and consumption: The system automatically predicts food requirements based on future room and dining bookings, generates intelligent procurement suggestions, and reduces waste from the source,
Cost control: The cost of ingredients for each dish is clear and traceable, helping homeowners accurately calculate catering profits.
4. Integrated marketing and loyalty programs
Membership and marketing tools: Built in membership management system that can distribute dining coupons, birthday privileges, and other benefits to hotel guests.
Private domain traffic operation: integrating WeChat template messages or SMS, automatically sending thank-you letters after guests check out, and accurately pushing seasonal new menu or special accommodation packages, effectively stimulating repeat purchases and word-of-mouth recommendations.
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