Customers pay a fixed fee and place unlimited orders within a limited time.
Business сhallenge
Before introducing QR code ordering, behind the seemingly elegant service process of the restaurant, there were sharp issues that affected the experience and profit:
1. Peak order volume and service response delay
During the first round of peak orders in the evening, almost all customers placed their orders at the same time. Waiters are tired of running between the dining table and the kitchen to pass on paper menus, resulting in slow response times, high rates of missed and incorrect orders, and causing customer dissatisfaction.
2. The Limitations of Menu and Consumption Inhibition
Thick hardcover menus have high production costs and are inconvenient to update. Many specialty dishes or seasonal ingredients cannot be fully displayed, which limits customers' exploration desire and consumption potential, indirectly lowering the unit price per customer.
3. Invisible waste and cost black hole
Some customers may place excessive orders at once due to long waiting times or fear of trouble, resulting in serious food waste. The kitchen cannot accurately predict the order volume, and the stocking and production arrangements are inaccurate, resulting in a high rate of food waste.
4. Misalignment of the 'high-value role' of waiters
A well-trained waiter should be an "experience officer" who creates an atmosphere and provides advice, but their main energy is occupied by repetitive ordering and delivery work, which cannot maximize their value
Our solution
The average time from ordering to serving has been reduced by 40%.
Obtained a richer, more autonomous, and exploratory dining experience.
The complaint rate caused by missed or incorrect orders has dropped to almost zero.
Regarding the restaurant:
The average number of servers per person has increased by 25%, optimizing labor costs.
The ordering rate of high profit dishes has increased by 20%, and the per capita consumption value has increased.
Reduce food loss rate by 30%, directly increasing profit margin.
Through data-driven menu iteration, customer satisfaction continues to climb.
The most successful aspect of this system is that it does not allow technology to 'dominate', but rather acts like an invisible senior waiter silently behind the scenes, making everything orderly. It allows us to invest our most valuable human resources into the 'critical moments' that can impress customers the most.
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